“Will a visually impaired child be able to know the color of an apple or should we put color codes on every fruit?” a thought that
changed many lives. Don’t we all have a soft corner towards people who aren’t as blessed as us! We all shed a few tears of empathy watching movies like Dosti, Black, Tarein Zameen Pe; but a few like Swasti Ray actually used that moment to generate an idea for the benefit of children of lesser God. This celebrated advertising creative director joins Halabol platform to talk about his initiative ‘eyecan’, which brought the art and colors in the life of visually impaired.
It was a usual weekend for Swasti Ray when he observed a visually impaired kid behind her mother trying to feel the shape of apple near the fruit vendor in Shahpur Jat’s busy lane, which immediately brought a question in his mind, “Will he be able to know the colour as well…’red’ and should we put Braille colour codes on every fruits?” The very thought motivated this advertising creative professional
to work on something that helps the blind ones enjoy colors and painting.
And thus, ‘eyecan’ came into being. “‘Eyecan’ was conceptualized two years back. It was the time when I realized my skills should go beyond what we call in advertising ‘ye patli gali toh award jeetaga.’ I have to do something real using my academic and professional skills, a complete form of trans disciplinary art, based on research and technical planning, an idea, which would go to small villages and across the country as well. And as I was completely inclined towards the social form of art, I kept my emotional senses always open which really helped me to come up with this idea ‘eyecan’. My initial work of developing a basic water-painting strip with Braille identifiers (named colorise) ended with confusion & failure. But with technical inputs from the Vice President of Amar colony’s Institution for the Blind and Helen Keller Institute for Deaf & Blind (Mumbai), I was able to adapt Japanese coloring device ‘Mitsuro Pen’ (an electronic device which is heavy in weight and uses wax strips to melt as wax ink) into ‘eyecan ’pastels which are being used by the visually impaired people in India for realizing their ART dreams.”
All this has not been easy; Swasti went to Japan to learn more about the global learning of educating visually impaired and their prospects. One of his good artist friends from Japan MiranRin introduced him to Chiba School of Blind, Tokyo and he was called to do a small workshop using Japanese ‘Mitsuro Pen’.
“Japan was a great help for me in terms of learning all the emotional & functional aspect of teaching blinds, to technically enhancing the product. In my initial days of research, I also came with an idea of using mess net drawing boards. I always had in my mind ‘Simple-mass produce-spread across’. I fully used my Japanese experiences to get the best use of my product. The continuous weekend classes were re-
ally fruitful. ‘eyecan’ now was not just a project or workshop. It was proved as a revolution, now it was a part of time- table’s weekend art class of the blind school, no matter how long it will go.”
These art workshops with the visually impaired ones have been the best moments for Swasti. He has been touched a lot by the innovative and imaginative sense of these children. “They are like us the way they react, work, smile, play, eat, and all that we do generally except returning more love in return when you adore them. There eyes always wait for someone they could see, all the innocent questions will make you answer what it feels like being one. They learn and adopt very fast, their sensation of touch and imagination is far powerful to be called as super enabled. It took me just two classes to make them realize what wonder they can do. I gave them examples of legendary blind artist Eseref from Turkey as well all the process of exploring their imagination.”
Swasti’s joys and involvement multiplied with each workshop and by the end of November, 2012, he had planned organizing an art exhibition to showcase the brilliant work the students had done. Everyone from his client to his advertising company (JWT) including Gallery Art Eterne came forward to support him. Shivani Bharatwaj, a senior artist from Delhi joined the cause by teaching the children on weekdays as well. Finally on February 21st, 2013, they did something unimaginable – an art exhibition by blind students! “Apart from great response from children & audiences, the biggest incident which touched me emotionally happened on the 2nd day of our exhibition. A lady with her visually impaired daughter (age 20) came to me asking “I saw your article on Hindustan Times and can my daughter paint as well?” She was not the only one, many parents came to me asking can there kids as well draw & tested the instrument there. It was the biggest reward of making ‘eyecan’, there I felt the power of media making a small pastel approach many emotions. Can you imagine a visually impaired child, Umesh, was the centre of all attention as he had made a portrait of Dr. Manmohan Singh! We still have that work to gift it to our PM as it’s a message to him from Umesh.” Indeed, the whole narration has Indeed, the whole narration has warmed many a hearts! Even the Halabol readers must be wondering “How can blind see the colour”? Swasti’s device (pastel & drawing board) is the answer itself – “feeling is viewing”. For these children, the sensation of touch converts the shape, size, dimensions & perspective as well into a form of imaginative drawings in mind & expressing it in their own way by the use of Braille coded pastels over mess textured board. Best thing was the students themselves were feeling there painting.
People like Swasti really take art beyond all limitations; and humanity beyond all imperfections! “I think every individual has to do his bit. We in India devote/indulge most of our time and money to what we call ‘GOD’. We can spend a million rupees to put our children in a good B-school but we can’t pay a thousand rupees to sponsor a poor kid’s monthly education. It’s not a responsibility; it’s a necessity for being a human to know a human. I would say disabled are those who can’t help others! And the solution is simple – be one of them and think.”
Halabol and NGO Express are proud to feature Swasti, a passionate man who has spent sleepless night and working weekends to balance his professional talent and life skills. He candidly says that to spread something good around, one must first climb the commercial ladder a bit. Swasti’s passion and persistence has earned him enough laurels. He was invited on the occasion of World Peace day by GEOC (Global Environment Outstretch Centre) in the Tokyo UN building to host an exhibition of selected work by the Chiba School of Blind. He was also invited by the scientist, Mr. Takashi Tanaka, inventor of ‘mitsuro pen’ for a friendly conversation about his ‘eyecan’ pastels.
Eyecan has also been nominated for ‘DO GOODER’ award. But more than anything else, it is the joy in the eyes of those innocent children that has made Swasti really proud in his life!